Friday, May 22, 2020

International Business Case Study - 2274 Words

International Business Case Study Sun Life Financial and Indian Economic Surge How is the Insurance market in India changing? Why is India an attractive market for investment? The insurance market in India has undergone significant changes over the past few years The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19, 1956, through the Life Insurance Corporation Act. All 245 insurance companies operating then in the country were merged into one entity, the Life Insurance Corporation of India 1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the†¦show more content†¦Liberalization on the Insurance sectors allowed foreign players to enter the market with Indian partners. India also offered immense possibilities to foreign Insurers since it is the world s most populous country having over a billion people. Indian population comprised of 1.05 billion, savings rate being 26 percent and middle class population of 300 million, out of which only 110 million were insured. Insurance density in country, based on per capita premium was just $5 in life insurance segment and $2 in general segment. The share of life insurance premium to GDP was 1.29 percent. Sun Life Financials studied the Indian scenario and saw great untapped potential in Indian Insurance market, economic stability and growth prospects and hence decided to enter Indian Market. What was the entry mode in India for Sun Financials and why? Sun Financials entered the Indian market through a joint venture with the Aditya Birla Group. The joint venture was called Birla Sun Life Insurance Company. The structure and equity pattern was Indian Rayon and Birla Global Finance Ltd having a stake of 69 percent and 5 percent respectively while Sun Life Financial held 26 percent. Sun Life Financials holding was limited to 26 percent because the Indian government set up the Insurance Regulatory Development Authority (â€Å"IRDA†) inShow MoreRelatedInternational Business Case Study7015 Words   |  29 PagesAssociation of Business Executives QCF International Business Case Study Fiat Automobiles S.p.A Tuesday 4 June 2013, Afternoon This is an open-book examination, and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS0613  © ABE 2013 J/601/2793 Notes l As in real life, anomalies may be found in this Case Study. PleaseRead MoreInternational Business Case Study934 Words   |  4 Pagescontaining vitamins and minerals which can prevent heart disease, obesity and dental problems. 2. What, if anything, can Western countries do to help improve the political climate for doing business in Vietnam? 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In  world  struggle  II, Greece  become  first invaded  by  Italy (1940) and  in the end occupied  with the aid of  Germany (1941) combating  continued  in a long  civil  warfare  between supporters of the king and  different  anti-communistRead MoreInternational Business Programs Case Study834 Words   |  4 Pageswant to get connected with the international programs, they can do so, by learning who the faculty and staff are. There are numerous of faculty and staff members on the international programs. 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